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August 18, 2023—With the rise of consumer behaviors leaning towards brands that value environmental and social causes, corporates and organizations ought to adapt. Since 80s, corporates see the rise of the LGBTQ+ communities, which are observed as the rise of an emerging market. As of 2019, the communities’ buying power, or aka Pink Money, reached $3.7 trillion before surpassing $4 trillion in 2021. The business world could definitely not avoid this power.  

In the meantime, the research depicts that diversity and inclusion of LGBTQ+ in workplace directly corresponds to their engagement, productivity and effectiveness. By providing a safe and supportive working environment for LGBTQ+ employees, their productivity is observed to increase 30% more. Undoubtedly, in a warm and friendly environment, LGBTQ+ employees are likely to stay with the organizations longer, estimating 26% higher in turnover rate.  

Another proven research conducted by Harris Interactive (2011) shows that 87% of LGBTQ+ adults are likely to lean towards the companies that ensures workplace inclusion and equality for LGBTQ+ community; likewise, 23% of them claim to have a change of mind in switching to others LGBTQ-friendly brands.  

This is the reason why companies and organizations must consider diversity, equity and inclusion (DEI) as a serious matter. Otherwise, the companies and organizations will miss out not only talents that could potentially bring more innovation, production and income, but also the LGBTQ+ consumers who have considerably high buying power.  


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Thailand Voice Up to HIV Stigma Social Media Campaign

The LinQ launched the ‘Thailand Voice Up to HIV Stigma Campaign’ in September 2022, a joint campaign with the organizations of the Global Network of People living with HIV, ANP Plus, and For SOGI.

This campaign aims to remove the intersectional stigma and discrimination against people living with HIV and LGBTIQA+ in Thailand. Alongside the objective, the campaign will also tackle the highly functioning self-stigma of the population.

Commonly found in family, household, and intimate relationships, the stigma against people living with HIV curtails the personal and professional space of the population in society, in the workplace, in education, and in health care. It is time to stop all the stigma including the shame, guilt, self-blame, suicidal thought, acceptance, and fear of violence and harassment for people living with HIV and LGBTQIA+.

Join our action against stigma and discrimination through the ‘Thailand Voice Up to HIV Stigma Campaign’ on Our Campaign Facebook Page.

Source: Thailand Voice Up to HIV Stigma